Start With Why
Simon Sinek
The High Cost of Free Parking
Donald Shoup
Walkable City Rules
Jeff Speck
How to Make People Do What You Want: Methods of Subtle Psychology ...
James W. Williams
Confessions of a Recovering Engineer
Charles L. Marohn, Jr.
Strong Towns
Trust Me, I'm Lying: Confessions of a Media Manipulator
Ryan Holiday
Economics: The User's Guide
Ha-Joon Chang